Empowering young adults with personalized routines, our app/website transforms stress and procrastination into productivity, fostering a fulfilling lifestyle.
StriveHive caters young adults dealing with stress, procrastination, and poor time management, staying organized can be a real challenge. This app/website is here to help those who often feel lazy or overwhelmed, providing personalized routines to ease anxiety and depression. Tailored for individuals seeking support in shaping their daily habits, the platform aims to turn procrastination into productivity, making it easier to achieve goals and foster a more relaxed and fulfilling lifestyle.
🔬 Research
🎨 Ideate & Design
💻 Testing & Prototyping
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Our research incorporated both quantitative and qualitative methods. We interviewed five candidates, conducted surveys, and analyzed competitors to identify strengths and weaknesses. This effort resulted in the creation of a detailed user persona, providing valuable insights for our project.
Our research findings were instrumental in defining the main problem. Using a feature prioritization matrix, we pinpointed key functions and features crucial for our product's success.
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Our team deliberated on the choice between lighter and darker color themes, leading us to conduct A/B testing with 5 users for feedback. Interestingly, 4 out of 5 users favored the darker version, describing it as more energetic. Notably, given our target audience of young adults (Gen Z), the preference for darker websites aligns with their taste and style.
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After the high-fidelity prototype was finalized, a Usability Test Guide was written and proposed. Participants from different walks of life were then recruited to take part in a Zoom virtual usability test.
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