Canada Council for the Arts

Led the Redesign of the Canadian Council for the Arts Website, a Premier Platform for Arts Grant Opportunities. Enhanced navigation and functionality through a redesigned information architecture, incorporating responsive elements for improved user engagement

Objective: Elevate the grant-seeking experience through a comprehensive redesign.

Challenges:

• Complex Navigation: Users struggled to find relevant grants amidst cluttered information.
• Outdated Design: The previous interface lacked visual appeal, potentially discouraging engagement.

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Approach:

1. User-Friendly Navigation:

• Simplified site architecture for easy grant exploration.
• Streamlined menu for quick access to grant categories.

2. Modern Design:

1. Infused vibrant, modern aesthetics.
2. Harmonious color palette for a visually engaging experience.

‍3. Accessible Information:

1. Redesigned grant pages for clarity.
2. Simplified information hierarchy for easy access.

‍4. Responsive Design:

1. Incorporated responsive elements for diverse device accessibility.

‍5. Effortless Engagement:

1. Refined user journeys for a smoother application process.
2. Implemented clear calls-to-action for enhanced interaction.

‍6. Visual Appeal:

1. Used captivating visuals to showcase artistic expressions.
2. Multimedia elements highlighted the impact of arts funding.

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UI Style Guide

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